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Hazeltine

How eric created a whole new golf brand in three months

In the space of little over three months, eric helped one of our clients, GolfTraveller, create a new luxury golf travel brand from scratch and sell out a private suite at the Ryder Cup. This is how we did it…

  • golftraveller logo
    01A name is a good start
    First up, eric was tasked with looking at the qualities, messaging and target audience of the new brand as well as its position within the market to identify a name. ‘GolfTraveller’ reflected both the product offering and the target audience: golfers with discerning taste in golf, food and travel.
  • golftraveller site
    02Create a digital home
    Within an incredibly short time frame, we not only negotiated the purchase of the perfect url, golftraveller.com, but also built and launched a new website that was flexible enough for all the future plans of GolfTraveller.
  • Build a brand book
    03Build a brand book
    From the logo itself and its various incarnations, to fonts, colours, imagery and tone of voice, we built a whole brand book for how GolfTraveller should look and sound on every platform.
  • Spoon N Stable
    04Colour it with content
    Through interviews with top local chefs, caddy guides, insider travel tips and golfing profiles, we used content to tell the story of GolfTraveller’s Ryder Cup offering – a luxury, bespoke golf trip centred around Minneapolis and New York.
  • social content
    05Fuel for social
    Our bespoke imagery, competitions, graphics and words were repurposed for use across GolfTraveller’s social media channels to ensure they had good quality, on-brand content from the very beginning.
  • bespoke marketing collaterals
    06Bespoke marketing materials
    The often business-to-business nature of GolfTraveller also meant specific marketing materials were required, both in print and digital, and these were created by eric’s multi-platform design and editorial teams.
  • eric strategy
    07Future planning and strategy
    Working alongside our client, not only did we help them to sell out their first event – the 2016 Ryder Cup in Minnesota – only a few months after launch, but now we’re helping them to plan their future business strategy.

If you’d like to talk to eric about how we can help your brand, contact our content director Alex Mead.

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