Rhino Prop Star in the front row for content awards
Rhino Prop Star, eric’s campaign celebrating the gentle giants of rugby, has been shortlisted for best use of social media campaign at the CMA Awards.
In the first year eric has been eligible for an award (and on the same day it picked up two storytelling nominations in another awards (and on the same day it picked up two storytelling nominations in another awards), the shortlisting puts it up against not only huge brands such as Credit Suisse, Volvo and RBS, but also a host of established and international agencies. “Rhino were among our founding clients, and Prop Star was our first social media campaign, so we’re pretty chuffed it’s gained recognition so quickly,” says Jane Ditcham, eric’s business director.
The campaign helped organically double Rhino’s social media following while, more importantly, directly engaging its core audience of rugby clubs and rebuilding a database with targeted, brand-loyal prospects.
“We all come from big agency backgrounds and strongly believe that good creative ideas aren’t a numbers game. You don’t need a cast of thousands, it’s about having the right people, not lots of people,” says Ditcham.